Cookie and Tracking Policy
Last updated: March 2025
We want you to understand how merlaxitovo.com uses tracking technologies. This policy explains what they are, why we need them, and how you can manage them.
When you visit our site, we collect certain information through cookies and similar technologies. This helps us provide you with a better experience and understand how our financial education resources are being used.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They're pretty standard across the internet. Think of them as temporary notes that help websites remember who you are and what you're doing.
We use both session cookies (which disappear when you close your browser) and persistent cookies (which stick around for a set period). Each type serves a different purpose in making your experience smoother.
Types of Tracking We Use
Essential Cookies
These keep the site running properly. They handle things like security, navigation, and basic functionality. Without them, certain features simply won't work. You can't turn these off because they're necessary for the site to function.
Functional Cookies
These remember your preferences and choices. When you return to merlaxitovo.com, we'll remember your settings and personalize your experience. They make things more convenient but aren't strictly necessary for the site to work.
Analytics Cookies
We use these to understand how visitors interact with our content. Which pages are most helpful? Where do people spend their time? This information helps us improve our educational resources and make them more useful.
Marketing Cookies
These track your activity across different sites to build a profile of your interests. We use them to show you relevant information about our programs. They help us connect with people who might benefit from financial education.
How We Use This Information
The data we collect serves several practical purposes. Here's what we actually do with it:
- Recognize you when you return to our site so you don't have to start from scratch each time
- Keep track of your progress through our educational content and programs
- Understand which topics resonate most with visitors learning about finance
- Improve our content based on real usage patterns and feedback
- Ensure our site remains secure and functions properly across different devices
- Customize your experience based on your learning preferences and interests
- Measure the effectiveness of our educational approach and materials
We don't sell your information to third parties. That's not our business model, and it never will be. The tracking we do is focused on making our educational resources more effective.
Managing Your Preferences
Browser Settings
Every major browser gives you control over cookies. You can block them entirely, delete existing ones, or set up rules about which sites can use them. Keep in mind that blocking all cookies might affect how our site works.
Each browser handles this differently. Here are the main ones:
Look for "Privacy" or "Settings" in your browser menu. The cookie controls are usually there. Most browsers also offer a "Do Not Track" option, though not all websites honor this preference.
Clear Your Data
You can delete cookies at any time through your browser settings. This removes all stored information, giving you a fresh start. Just know you'll need to log in again and reset your preferences.
Opt-Out Tools
Several industry tools let you opt out of interest-based advertising. These include the Digital Advertising Alliance and Network Advertising Initiative opt-out pages.
Data Retention and Storage
How Long We Keep Information
Different types of data have different lifespans. Session cookies disappear when you close your browser. Analytics data typically gets aggregated and anonymized after a few months. Preference cookies might last up to a year so we can remember your settings.
We regularly review and clean up old data. There's no reason to keep information we don't need anymore. Our retention practices align with Australian privacy standards and reflect current best practices in data management.
If you delete your cookies, any preferences or settings stored there will be lost. You'll start fresh the next time you visit, which might mean seeing introductory content again or resetting your learning preferences.
Third-Party Services
We work with a few external services that help us run the site and understand our audience. These might include analytics providers, content delivery networks, and educational platform tools.
Each of these services has its own privacy policy. When you use merlaxitovo.com, you're also subject to their terms. We only work with reputable providers who meet our standards for data protection, but you should know that third parties are involved.
Some of these services might set their own cookies. We don't have direct control over those, though we carefully vet any partners we work with. If you're concerned about specific third-party cookies, your browser settings can help you manage them.
Updates to This Policy
Technology changes. Regulations evolve. We might add new features or services that require different tracking approaches. When we make significant changes to how we use cookies, we'll update this page and note the revision date at the top.
We recommend checking back periodically, especially if it's been a while since you've reviewed our policies. We're committed to transparency about how we collect and use information.
Questions About Cookies?
If something here isn't clear, or you want more information about our tracking practices, get in touch. We're happy to explain how this works in plain language.
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